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CASE_05 / CAMPUS ECOSYSTEM

BEARCATBOOST

The commuter student's all-in-one campus ecosystem.

A centralized platform designed to connect Baruch students with resources, clubs, events, local deals and peer-driven insights, all in one place.

CLIENT
MOB Studio
ROLE
UI · UX · Product
FOCUS
Campus Ecosystem
TEAM
MOB Chairs
UI/UXPRODUCT DESIGNCOMMUNITY PLATFORMCAMPUS EXPERIENCE
Resources screen
Food and Deals screen
Feed screen
Courses+ screen
Home screen
01 / PROJECT OVERVIEW
OVERVIEW · 01

One platform for the
commuter generation.

Bearcat Boost is a centralized ecosystem built to solve the fragmented commuter-student experience at Baruch College, where students arrive on campus for class and leave before they ever discover what's around them.

The product unifies academic resources, social discovery, peer-driven recommendations, local food and deals, club and event discovery, and commuter support, into one calm, navigable surface. Every module is built around a single rule: a student should never have to leave the app to find what they need on campus.

23K+
Students at Baruch
78%
Identify as commuters
5
Modules in one app
02 / THE PROBLEM
THE PROBLEM · 02

Information is
everywhere.
Nothing is in one place.

Commuter students at Baruch live across a patchwork of inboxes, group chats, Reddit threads, paper flyers and disconnected campus portals. Critical opportunities, study groups, advising hours, deals, club events, get buried before they ever reach the people who need them.

The result is a campus that technically offers everything, and a student body that effectively sees almost none of it.

EMAIL
advising office
FLYER
club fair tomorrow
POST
ramen on 23rd?
SCHEDULE
ACC 3000
NOTIFICATION
career fair
FORUM
which professor?
Bearcat Boost
CONVERGENCE POINT
03 / FEATURES & SOLUTION
FEATURES · 03

Five modules.
One ecosystem.

Each module is designed to stand alone, and to feed into the others, so discovery in one place compounds into engagement everywhere else.

Book Now

Resources

One-tap access to the Writing Center, SACC, Starr Career and academic advising, with live booking.

01 / 05OPEN MODULE →
For You

Feed

A peer-driven social layer. Study groups, event RSVPs, campus signal, sorted For You, Events, and Clubs.

02 / 05OPEN MODULE →
15% OFF

Food & Deals

Discover student-favorite spots around campus with verified peer reviews and live student discounts.

03 / 05OPEN MODULE →
Match

Clubs

Match with campus organizations that fit your interests, professional goals and schedule.

04 / 05OPEN MODULE →
Peer Verified

Courses+

Real peer reviews of professors, course difficulty, and announcements from the departments themselves.

05 / 05OPEN MODULE →
04 / PRODUCT EXPERIENCE
PRODUCT EXPERIENCE · 04

A live campus,
in your pocket.

Every screen carries the same calm visual language, soft navy surfaces, cream cards, and confident rounded geometry, so moving between modules feels like rooms in the same building, not separate apps.

Home screen
SCREEN · 01

Home

Personalized greeting, trending feed and one-tap access to all five modules.

Feed screen
SCREEN · 02

Feed

Peer signal sorted by For You, Events and Clubs, with rich content cards.

Resources screen
SCREEN · 03

Resources

Live booking for the Writing Center, SACC, Starr Career and Academic Advising.

Food & Deals screen
SCREEN · 04

Food & Deals

Popular student spots, verified peer reviews, and exclusive in-app discounts.

Courses+ screen
SCREEN · 05

Courses+

Department announcements alongside peer-verified course and professor reviews.

05 / RESEARCH & STRATEGY
RESEARCH & STRATEGY · 05

Designed from
the gap, outward.

We mapped where existing campus tools succeed, where they fall short, and where peer behavior on Reddit and group chats hints at the real ecosystem students wish they had.

STRENGTHS
  • Centralized 5-in-1 surface
  • Peer verified content
  • Native campus context
WEAKNESSES
  • New user education
  • Cold-start content
  • Single-campus scope at launch
OPPORTUNITIES
  • 23K+ Baruch students
  • Local merchant partnerships
  • Expand to CUNY system
THREATS
  • Reddit / Discord inertia
  • Official portals
  • Generic event apps
INSTITUTIONAL GAP

Official portals are accurate, but cold.

Baruch's official channels deliver authoritative info, but they're spread across separate sites, require multiple logins, and rarely surface the small, time-sensitive things that matter most to commuters.

4+
portals to check
0
peer signal
COMMUNITY GAP

Reddit is alive, but unverified.

Forums and group chats carry the campus voice, but useful guidance is buried under memes, hard to verify, and offers no one-tap path to actually join a club, book a tutor or claim a deal.

100s
daily threads
0
actionable rails
AUDIENCE · PRIMARY

The Commuter, first.

Designed first for the student who arrives by subway, has a 90-minute gap between classes, and wants to actually use it.

78%
Identify as commuters
63%
Skip campus events
41%
Have never joined a club
1.2h
Avg gap between classes
84%
Use Reddit weekly for tips
92%
Want one app for it all
06 / VISUAL SYSTEM
VISUAL SYSTEM · 06

A calm,
confident language.

Soft navy surfaces, cream content cards, and rounded geometry give every screen the same sense of spaciousness, even when content density is high. Iconography stays simple, recognizable, and tappable.

Bearcat Boost mark
Bearcat Boost wordmark
COLOR · PALETTE
Navy
#0F2647
Deep Navy
#081325
Cyan
#7DD8E8
Cyan Soft
#A9E4EF
Cream
#F1ECE0
Paper
#FFFFFF
TYPOGRAPHY
Bearcat Bob
MONTSERRAT · BOLD
Good morning, Bearcat Bob
MONTSERRAT · LIGHT
CLASS OF '29 · MOB
MONTSERRAT · MEDIUM
ICONOGRAPHY
Resources
Feed
Food
Clubs
Courses+
Favorites
Location
Notify
NAVIGATION

Persistent floating bottom nav. The home anchor sits center-stage so students always know where home is, no matter how deep they scroll.

07 / FINAL REFLECTION
REFLECTION · 07

Build the campus
students already live in.

Bearcat Boost is, at its core, an argument that the commuter experience isn't a problem to fix at the edges, it's the actual center of modern campus life, and it deserves a product designed around it from day one.

Designing for the commuter first

Density, predictability and one-tap access matter more than novelty when your user has 12 minutes between trains.

Simplifying fragmented experiences

Replacing four logins and a flyer wall with one calm interface is, often, the entire job.

Balancing utility and community

The product had to feel both like a tool you reach for and a place you belong, without leaning too far into either.

Peer-driven engagement

Verified peer reviews and student signal turned a directory into a living, opinionated guide.

Ecosystem thinking

Every module was designed to feed the others, so engagement compounds instead of fragmenting again.

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