MOB
MARKETING
SYSTEM
CREATIVE CLARITY · RECAP VIDEOS · CAMPAIGN SUPPORT
A social content system built to educate, promote, recap, and strengthen Marketers of Baruch's online presence through consistent visual storytelling.
OVERVIEW
As Marketing Chair for Marketers of Baruch, I helped shape the club's digital presence through educational carousel posts, event recap videos, monthly planning visuals, and promotional graphics. My work focused on creating content that felt visually consistent, student-friendly, and purposeful across MOB's Instagram presence.
THE CHALLENGE
Content that balanced professional and community.
CONTENT SYSTEM
Creative Clarity
Educate the audience through design + marketing concepts.
Recap Videos
Extend event life and create social proof.
Monthly Calendar
Translate scattered events into one visual planner.
Event Poster
Promote community experiences with visual consistency.
CREATIVE CLARITY SERIES
A six-part educational content series designed to make design and marketing principles easier for students to understand. Each post broke down a visual concept through clear hierarchy, bold design, and student-friendly explanations.
Why your eyes go there first.
Why white space matters.
How color changes feeling.
How fonts change the message.
Difference creates meaning.
Why messy designs feel unprofessional.
EVENT RECAP VIDEOS
Recap videos extended the life of MOB events beyond the event date, capturing attendance, networking, speakers, and community atmosphere for Instagram.
Kickoff reel reintroducing MOB for the new semester.
Networking mixer recap, energy, connections, conversation.
Themed social event recap with playful pacing.
Closing recap of the semester's signature event.
MONTHLY CALENDAR
The monthly calendar helped students quickly understand upcoming MOB events and turned scattered information into one clear visual planning tool.
SOCIAL EVENT POSTER
The event poster supported MOB's community-driven side by promoting a social experience with a visual style aligned to the semester's creative direction.
BEARCAT BOOST SUPPORT
As part of the chair project, I led UI design, created five app frames, contributed to the logo and branding direction, and helped create Instagram project post and story materials.
VIEW BEARCAT BOOST CASE STUDY
IMPACT
By combining educational content, event recaps, planning visuals, and promotional graphics, the content system helped MOB maintain a more active, polished, and engaging Instagram presence.
REFLECTION
"This role taught me how to balance creativity with strategy. Every post needed to look visually strong, but it also had to serve a purpose. educate, promote, recap, or strengthen community. Visual systems, content planning, and motion design can make a student organization feel more active, recognizable, and engaging."